Postcards from my time in India, meeting the ladies I am working with, creating connections and relationships, and experiencing Indian culture.... 'I want them to think of our working relationship as a partnership rather than me dictating everything. I want them to know that I value their thoughts and ideas, I want them to feel empowered, and be proud of themselves.'
In starting my search for artisans, I knew that I wanted the brand to be kept as it is, with a focus on slowly made products, heirloom pieces crafted from natural fibres, but I also knew that I had a desire in me to want to be able to help and support other women to fulfil their ambitions. My search has taken me across the globe, I have made contact with various groups and co-operatives worldwide. I
In these unsettling times, I felt compelled write to you all, to say my thoughts are with all of you who are affected and all those who are working to help in the current situation. If you are anything like me you will have gone through so many emotions and may well be navigating a period of working from home or home schooling, something I am doing with my four. My thoughts are with you all. With regard to Gooseberry Fool, I am continuing to operate from home, being extra careful with all your orders. Royal Mail are currently continuing...
"in order to be more sustainable, I have made the decision to reduce my colour palette, ensuring that all the colours available are gender neutral.... my colour palette is heavily influenced by my love of the outdoors, of simple things and particularly this year, my travels"
Christmas shopping….do you love it or loathe it? I love having the time to browse shops in search of the ideal gift for someone special. Sadly, where I live there is a severe shortage of the lovely independent shops that I can while away a few hours in, instead my town centre is full of the standard high street stores, which do have their benefits but since starting my own business, I have come to realise the importance of shopping small and showing support for independents. So with a lack of choice on my doorstep, this year it’s been great to do much of my shopping online supporting small brands, and I thought that I would share some of the treasures I have found.