I was recently given the honour of being interviewed by Abi over at Rebrandr. I have been included in a series of slow conversations with people who are building businesses that matter. It was such a privilege to be asked to do this, that I thought I would share a little of the insight here, you can read the full interview over on the Rebrandr website.
What does slow business mean to you and how do you integrate it into your work?
For Gooseberry Fool, slow business is at the heart of everything I do. For me, it's about thoughtful creation, ethical production, and the meaningful connections being made. I want to ensure that each piece tells a story, supports a community and is made with intention. Gooseberry Fool is a slow business, I source responsibly, using natural and organic fibres. I honour the crafting traditions that have often been passed down through the generations. Pieces are made in small batches, prioritising quality over quantity. It's the community and relationships built, not only with the female artisans but with customers who buy the products. I value each and every person. For me, slow business is about making a positive impact through the decisions that I make, ensuring that every purchase supports fair wages, ethical, production and sustainable living.
How do you ensure your business stays aligned with your values?
My values are those that were instilled in me from a young age, and I therefore have operated in this way for a long time! My values are what has driven the business forward in the way that it has. Choosing love, respect and kindness over profit. Through working with Rebrandr I have set out my essential truth which I refer back to when making any decisions around the business. It helps me to stay grounded and acts as my guiding light. It is easier to stay aligned with values that you wholeheartedly believe in and live by!
What exciting projects or launches can we expect from your brand soon?
I'm excited to be hopefully working with a couple of new artisan and fair trade groups to develop new products. Thinking and planning new ideas is exciting, the opportunity to build relationships with more women and to support them financially and with their goals fills me with such joy. I am also looking to partner with a new charity who I hope to visit when I am out in India, so this feels exciting.
Read the full interview here.
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